In February 2012, designer Anthony Thomas Melillo debuted his most personal and passionate endeavor yet: ATM Anthony Thomas Melillo. Tony knew he had to break into a heavily saturated market in a unique way. Consumers and retailers alike were hungry for something new, special and more personal.
They wanted to connect to what they were buying and Tony knew from experience that the market typically shifts after a decade, creating opportunities for the next guard. Melillo launched his namesake label with the perfect t-shirt in 2012 and the brand has since evolved into a full lifestyle collection of luxurious sportswear for men and women.